Our Story

At Noupelle, we believe in transformation — in giving something a second life, a second skin. Born from a deep respect for craftsmanship and a vision for a more sustainable future, Noupelle grew from a spark of curiosity into a movement.

It all began with a question: What happens to the off-cuts of leather, the scraps and remnants that are too small for mass production? For our founder Kamna, this wasn’t just waste: it was raw potential.

In 2021, Noupelle was born — a name that fuses “nouvelle” (new) and “pelle” (skin or leather), capturing our essence: making new from used.

Our Ethos: Beauty With Intent

Ethical Craftsmanship

We upcycle leather off-cuts sourced from tanneries, factories, and even tailors; pieces that would otherwise go to landfill. Every inch of material is thoughtfully repurposed, handcrafted by skilled artisans who bring each piece to life through intricate techniques like hand embroidery.

Lightness Meets Luxury

Our pieces are designed to be featherlight, because true elegance doesn’t weigh you down. With minimal metal usage and a blend of soft leathers, sequins, resin, and beads, our jewelry feels effortless yet refined.

Ethical, Not Perfect -But Honest

Leather is a material with a complicated story, and we don’t shy away from that. As Kamna says, “We don't say we're sustainable but ethical, but it’s about how your intentions shape your actions.” At Noupelle, we choose transparency over gloss, and integrity over perfection.

Our Makers: The Heart of Noupelle

Nestled in Shahpur Jat, Delhi, our atelier is a hub of creativity.Here, a group of artisans weaving stories into every thread. These are not just craftspeople- they are storytellers, giving voice to leather scraps and transforming them into wearable art.

Why It Matters

In a world drowning in over-consumption, Noupelle stands for mindful reinvention. We don’t just make accessories- we spark conversations about waste, craft, and the journey of materials. Each piece is a reminder that beauty can emerge from what was once discarded, and value can come from intention.

When you wear Noupelle, you’re not just wearing jewelry -you’re carrying a story of regeneration, of artistry, and of purpose.

Our Vision

We envision a future where waste isn’t waste. A future where small leather scraps become treasures, and craftsmanship is celebrated, not lost. As Noupelle grows, so does our commitment — to creating more, but only from what already exists; to building a community that values intention as much as aesthetics.